Natural nutrition begins here. Instinct® Be Natural™ Real Salmon & Brown Rice Recipe starts with wild-caught salmon and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw fish - raising the bar in nutrition and taste.
We enhanced our Be Natural® recipes by increasing the amount of protein from animal sources to 70% or more. This update also reduced the amount of vegetable protein and removed peas and sweet potatoes. As a result of these changes, we improved palatability and maintained our high levels of digestibility. No transition for your pet is needed with these new recipes. A link to a side-by-side recipe comparison can be found above.
Salmon, Menhaden Fish Meal, Oatmeal, Barley, Brown Rice, Canola Oil (preserved with Mixed Tocopherols and Citric Acid), Salmon Meal, Dehydrated Alfalfa Meal, Ground Flaxseed, Natural Flavor, Carrots, Montmorillonite Clay, Salt, Apples, Blueberries, Cranberries, Potassium Chloride, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Freeze Dried Cod, Yeast Culture, Dried Lactobacillus acidophilus Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus niger Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Rosemary Extract.
|Crude Protein (min)||25 %|
|Crude Fat (min)||14 %|
|Crude Fiber (max)||4.5 %|
|Moisture (max)||10 %|
|Vitamin E (min)||100 IU/kg|
|*Omega 6 Fatty Acids (min)||1.60 %|
|*Omega 3 Fatty Acids (min)||1.00 %|
Caloric Content (calculated) - Metabolizable Energy
Caloric Content: 3,719 kcal/kg, 423 kcal/cup
Daily Feeding Guidelines
Ideal feeding amounts will vary by age, weight and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your dog’s diet.
Complete & Balanced
Instinct® Be Natural™ Real Chicken & Brown Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).
|Dog Weight||5 – 15 lb||16 – 25 lb||26 – 50 lb||51 – 75 lb||76 – 100 lb|
|Adult Maintenance||½ - 1 ¼||1 ¼ - 1 ¾||1 ¾ - 2 ¾||2 ¾ - 3 ¾||3 ¾ - 4 ¾|
|Weight Loss||¼ - ¾||¾ - 1 ¼||1 - 1 ¾||1 ¾ - 2 ½||2 ½ - 3|
*Standard 8 oz dry measuring cup
Puppies: Feed up to twice the adult maintenance amount shown above.
Pregnant/nursing females: Feed up to three times the adult maintenance amount shown above.