Not big on the jelly texture but it does help with the issue of food bits dropped everywhere. Compared with other brands at this price range, I'd say Aixia is tuna tuna tuna all the way. Which can lead to mercury poisoning if used as the sole/main food. It may look like they have many selection to choose from per series but if you look at the ingredients, it's all about the same. Cute packaging tho' and I'm a sucker for packaging.