My friend's dog hate brushing his teeth but after purchasing this for him, no struggle when it comes to daily brushing as he loves the taste!

My puppy love it! Initially she was resisting it but after 2nd attempt she start to like it and willing let me brush her teeth. Happy with the purchase!

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Bought the Beef and Poultry flavored toothpaste . Cats are fine with both, but with a slight preference for the Poultry. Not sure if anyone else experienced this, but there appears to be some black gooey substance on the metal tip (probably oxidation of the metal tube?) that keeps appearing even after i had tried to wipe it off. Went to check online and realized other reviewers were experiencing the same issue. I have concerns that the cats may ingest the metal waste so i will stick to the Poultry, which thankfully comes in a plastic tube (no metal parts).

My dog is fine using this as a toothpaste and happily allow me to brush :)

Pup loves the taste but still waiting to see if it really helps. Let's hope!

Bought a tube a while back but couldn't give it to my dog as she has food sensitivities. Opened the box for the first time 2 days ago and the tube was unsealed. The toothpaste is an odourless clear gel with no "beef smell" and my normally food motivated dog has no interest in it at all. Frankly quite disappointed as reviews were very good and wondering if I received the correct product at all. Expiry is supposed to be 11-2022. Dumping the whole tube now.

Product is priced here more reasonably than what I've seen in other stores. My dog likes the flavour of toothpaste and has never resisted toothbrushing. Always purchase this brand of toothpaste.

Pup loves the taste, just waiting for the results.

Works