Shampoo was great. Nice pleasant smell that lingered on for a few days. Good for white fur. Leaves the fur soft and beautiful.

It finally helps to remove some of the stains on my dog’s fur, smells great too.

Smells good and it lighten my dog tear stain

Nice pleasant smell, not sure about the white formula effectiveness as I am using on my cat and cats don't require to bath any often.

Using this on the white parts of my schnauzer. Smells great and seems to whiten her beard a little.

Smells great and cleans my dog really well. Helps whiten his white fur a little bit i think.

best shampoo i can ever find for my poodle and also the price is the cheapest in the market

been using this product for nearly 1 yr. after bathed my baby, he smells nice & fresh for abt 3 days & the fur is very clean & white too. recommended to all :)

Hope to use it soon! Heard about its whitening abilities. The bottle looks huge and can last for long

my dog smells so good after using this shampoo. And one pump is able to lather very well on my JRT. This shampoo makes his white coat soft and shiny.