It smells great and seems to make my dog look whiter!

the bottle seems a little small but the ratings seem promising, can't wait to use it on the my westie in their next bath

Smells nice :)

Fresh look after bath .refreahing smell

Used it for the first time today, really love the subtle smell, how smooth it makes my pet's fur, how easy it is to lather and use and it keeps my puppy white too. Recommend!

I use this in my fur baby’s weekly bath and in his daily cleansing routine. Smells heavenly!

Will buy this whitening shampoo for my spitz to try. His coat a little dull now.

Stronger smelling than Baby series. Whitens but didn’t help at all with tear stains.

Nice smell and keeps my dog's fur smooth. She has tear stains so am hoping this shampoo helps get her a bit whiter :)